Financial Education
Behavioral Psychology, Adolescents
24/24 RCA Graduate Diploma Individual Project
2023
InductionSavvy Choice is an innovative service tailored to enhance wise spending habits among South Korean adolescents. Predominantly dependent on parental allowances, these youths often struggle with unplanned spending, highlighting a crucial gap in financial literacy and money management experience. Addressing this, Savvy Choice focuses on fostering intelligent spending. Given the strong influence of peer groups on adolescents, the app allows users to upload and share potential purchases, indicating the price as a percentage of their allowance. It features a 24-hour voting period, enabling friends to advise on purchases.